My design philosophy.

My design methodology is based on Human Centered Design and Double Dimond philosophies. These theories are complex, what  I’ve done was keeping adopting them, simplifying them through my work and my experience, and eventually turn them into my own methodology that can solve problems I face in my work and deliver successful products:

1. Understand the problem

Sort out the nature of the problem itself through research, identify design goals based on the understanding of the target user, the activity and the market.

2. Propose the solution

Generate numerous ideas without regard of constraints, discover the creative insights within them, compile solutions satisfying design goals.

3. Test and evaluate the product

Test the usability and evaluate impacts, iterate the design to continuously refine and enhance the product.